WWF, Coca Cola And Water
WATER CONSERVATION BY COCA-COLA AND WWF MALAYSIA
November 3, 2011 at 12:00 pm
A recent article highlighted a new water conservation project by The Coca-Cola Company and WWF-Malaysia. The project, known as “Protect Our Water, Protect Our Lives”, is a three year project that will be implemented by WWF-Malaysia using a fund of over RM800,000. It aims to ensure greater protection of the water supply for the states of Kedah, Penang, Perlis, Selangor and Pahang, thus improving water security for the livelihoods of millions of water users.
Coca-Cola and WWF Malaysia is working on a water conservation project called 'Protect Our Water, Protect Our Lives'
It is quite nice to see a big company like Coca-Cola, which has been operating in Malaysia for a very long time, to be involved in conservation efforts that not only are an exercise in corporate social responsibility but also will benefit the local community in which it operates in. Water resources are now being viewed as limited and efforts have to be taken to conserve this precious resource.
As individuals, we should also consider what we can do to ensure that the future generation of Malaysians are able enjoy an abundance of fresh water.
Read the full article below:
The Coca-Cola Company, the world’s largest beverage company, and WWF Malaysia have teamed up to organise a three-year “Protect Our Water, Protect Our Lives” project.
The project will be implemented by WWF Malaysia using a fund of over RM800,000 from the Coca-Cola Company, both companies said in a joint statement.
The project aims to ensure greater protection of the water supply for the states of Kedah, Penang, Perlis, Selangor and Pahang, thus improving water security for the livelihoods of millions of water users.
Besides benefiting the local population, it will also help ensure continuation of tourism activities here, which attracts approximately 110,500 people annually.
The Coca-Cola Company President (Pacific Group), Glenn Jordan said, “This investment in Malaysia is part of our commitment of the global water stewardship plan, which aims to improve water usage efficiency, recycle water used in our operations and replenish the water we use through community water access and watershed restoration and protection.”
Source: Bernama
